Redline Engine & Machine is a local mechanic shop in Lehi, Utah. I met the owner; Lance Jones, through a coworker. One of Lance's goals was for me to create a logo and establish a brand identity so he could market his business through social media.

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Lance explained to me that he wanted to make sure that the logo had an icon or illustration of a crankshaft or gear implemented into it. The end result was a brand book with a primary logo, secondary logo, color palette and typeface. To jumpstart his business, I designed his business card and applied the logos to a hat and t-shirt that his employees would wear while at work.